EAST PORTLAND POVERTY
80% of the youth in our community qualify for free and reduced lunch in the school system. 15,000 kids under 18, in our immediate boundaries, also live in poverty. There has been a decline in family income dropping 23% or $10,000 per household. The population of our immediate community is racially diverse, with 60% being minorities.
Candidly, our church cannot accommodate our growing community. Our Masses are overcrowded. Parish social events are limited by size and are not accessible to people with disabilities. Classroom space for faith formation, education programs and our active youth groups is inadequate. And, we lack sufficient space for our social justice ministry, which provides food, clothing and monetary assistance to the poor.
In Oregon, 27% of the population as no affiliation with a church (compared to the national figure of 16%). That’s about 62,000 people in our area. Not only is the opportunity to serve the financially poor but the spiritually poor.
The fine people of St. Joseph the worker in Portland came to me and laid out their need. We came to the understanding that we needed to target donors outside of the parish to ensure a successful campaign.
Armed with this info and a deep understanding of the donors that we we’re targeting for this short film we got to work on writing a script. I had this idea of this stop motion scrap book. The concept was a book that opens with the “St. Joseph the Worker” on the front. We peer through an animated book of the history starting with St. Joseph and moving to our current needs. It includes pictures and videos, renderings and animations.It will gave us the opportunity to show real images (history, art, etc) but without taking ourselves too seriously. To see the initial script click here.
With a few tweaks to the script and some research into the statistics we wanted to share we began collecting photos, blueprints and other resources to build our final video. We made a couple of mock-ups of the individual frames to make sure everyone was on the same page and we moved forward with the final animation. The video received a great response tied in perfectly with their website and other campaign materials. It was a pleasure collaborating on this project and they are already over half way to their funding goal bringing in new donors and encouraging current donors of this worth while project.