COLLABORATIONS CAN BE A NIGHTMARE
At least that’s what I thought about 9 years ago when I started up a little freelance business and called it Likable Art. When I started I wanted to have control over ever aspect of the creation of a project. But as each year passes I receive greater clarity the things that I’m great at and the things that others are knocking out of the park.
If you’ve followed our work at all in the past you’ve seen this growth, whether it be collaborating with chainsaw artists, having my wife letter the words of Mother Teresa over and over again, or having artists cut thousands of paper cutouts, we’ve found it to be our job to find the best artists out there to collaborate in order to make great work that none of us could have made on our own.
When Nick of Ascension Press asked if we would be up for collaborating on the above piece I was up for it, but it turned into something I certainly didn’t expect.
A TRULY COLLABORATIVE PIECE IN EVERY WAY
Fr. Mike Schmitz has been putting out some incredible content breaking down the truths of the Church the last couple years. And when you take his relevant presentation style and sensibilities and mix that with the masterful thoughts of CS Lewis you get something special.
Ascension Press sent us over a raw draft of the video they shot of Fr. Mike sitting in a classroom reflecting on his college experience. We went to work with bringing his old college notebook to life.
We wanted the style to feel like it could have come out of Fr. Mike’s pen. Having a masculine quick sketchy feel that still gave us a refined feel at times to bring us into the beauty of Fr. Mike’s words. We brought in Sam Willits to come in and do the illustrations. I knew he would hit the style I was looking for but giving him an inch of creative freedom he was able to take the ideas to a new level.
THE STRUGGLE OF HANDMADE
We painstakingly shot every individual frame using stop motion. We ran into some complications trying to use the same cameras that were used on the shoot with Fr. Mike when the Dragon Frame software we were using for stop motion (same software used in Chicken Run and every other stop motion film in the last 15 years) wouldn’t let us use the more recent cameras. So we talked to the company and they let us into the unreleased version in order to use the same cameras and make it feel like it was happening on the desk next to Fr Mike.
To further the illusion Nick sent me one of the wood panels from the desks used in the shoot in order to match. We shot in 8k (4 times the size of 4k – 16 times the size of full HD) in order to be able to change the shot and add camera movement in post. We sent things back to Ascension and they cut the piece while Matt Longua did an excellent crafting of the sound effects which can be ever so subtle yet so important.
Within hours of posting the Facebook, it had 60,000 views and now has over 125,000 views and over 2,500 shares over various social channels. It’s just a part of Ascensions new excellent series for parents preparing to have their infant baptized.
Are you looking to partner with someone who cares as much about your mission as you do? Do you want to push your mission forward with media? Contact us right away.